Building A Story Brand To Gain Awareness
There is always a story when it comes to name brands. Companies succeed more when it comes to having a brand image. Companies are automatically recognized by what they sell and to whom they sell to when there is a brand image.
For example, we take a look at Forever 21 and we all know it is a clothing store for young women and men. We automatically see it as an affordable brand that many young adults buy. One big company making a great come back is Fashion Nova, and if Forever 21 doesn’t get with the program they will lose customers. With only a couple of Fashion Nova stores on the westside it has become popular among the young adults. Many people around the world are recognizing at a brand to buy online more than a store at the mall. Fashion icons like Kourtney Kardashian and Cardie B show off their Fashion Nova products all over social media.
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A website is a great opportunity to expand that awareness. A company needs to build an image for customers to be familiar with the product.
Get with the program like how the ladies over in the Bella-Dona do it. They have started an entire image for themselves. Originated in East Los Angeles, Bella Dona has been able to successfully sell their products online. LaLa Romero and Natalia Dorado are some serious power women. They started the brand because they wanted to be a role model for black and brown girls who never got much proper representation in the media growing up.
Their clothing line is a mix of Old School LA style, Women Empowerment, Old school celebs, cute one time accessories and many more. These ladies have successfully been able to sell their product around for a good amount of price. What a normal graphic tee with letters will cost you around 20-25 bucks these ladies will sell for $25-30. You can say they have come a long way at this point with over 188K followers on Instagram.
How does a website help?
Selling clothing online is a process that many prefer because there is no time in the day to shop. It is much easier to place an order and get it delivered to your home. To do all of that you need to start up an affordable website. This affordable website will have all of the functions that your customers need to successfully check out.
Customer reviews of the product are the ultimate key that will sell your product. Your product alone will not sell itself. People love testimonials, and what others have to say about the product. They want to know if the product is going to do what it says it is going to do. For example, whenever I purchase anything on Amazon.com I normally run to the review before I say yes! Sometimes some products are too good to be true when it comes to pricing. It is best to be on the safe side and view what people have to say about the sizing, material, buyers reviews, and PHOTOS! I cannot emphasize how big of a difference this makes. I am able to envision myself much better when I see the actual product in peoples hands.
EVERYONE IS SHOPPING ONLINE
There is no doubt about it online shopping has become so popular with millennials. Pew Research Center did a survey in 2016 for U.S. adults buying behavior. The survey finds that roughly eight-in-ten Americans are now online shoppers: 79% have made an online purchase of any type, while 51% have bought something using a cell phone and 15% have made purchases by following a link from social media sites. Direction from social media platforms and Ads will lead customers straight into the buying trap. If your customers find your product on Instagram or Facebook they can get directed straight to the checkout.
EASY CHECK OUT
Online E-commerce websites have to make sure they make it easy to check out. The less work the customer has to do the better. One of the many things you have to keep in mind is people lose interest fast. If the customer struggles to navigate through the website, they will give up on the purchase. Encouragement is a good way to keep your customers shopping on your website. Encouragement like as if you are offering a great promotion or deal of a lifetime. These hooks are essentially what is going to encourage them to check out.